Award-winning Executive Creative Director Ali Bati handles a number of diverse ad campaign initiatives, from getting more people to sign up for an art school to helping preserve biodiversity on the planet. But he always begins his process the same way: “The key is to find the human truth,” heRead More

Opinions expressed by Entrepreneur contributors are their own. Law firms are businesses, too. Because the legal process is so specialized, formal and rigid, it can be easy to lose sight of this basic truth. Like any modern business, a law firm needs to develop a reliable and sustainable digital marketingRead More

Opinions expressed by Entrepreneur contributors are their own. We are now witnessing the very early days of so-called Web3, a new generation of internet that is currently represented by an ecosystem of cutting-edge NFT and DeFi projects. As it grows, countless teams are striving to define their target audiences andRead More

Marketing Podcast with Mark Kilens In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Key Takeaway: Although virtual eventsRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

In 2019, the political system in Lebanon was in disarray. Politicians couldn’t form a functioning government, and they used the newspaper to make excuses and play the blame game. To deliver a message about the public’s frustration with inaction, ad agency Impact BBDO created a brilliant campaign for the independentRead More

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in the push to 2023 and beyond? With the recent launch of our all-new 59-page 2022 B2B Influencer Marketing Research Report, there’s no better time to put these questions toRead More

Opinions expressed by Entrepreneur contributors are their own. A podcast can be a powerful and inexpensive avenue for communicating your message to your target audience and is a fantastic tool to promote what you offer. Being a podcaster will help position you as an expert in your field, which will,Read More

Does B2B influencer marketing work?  We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said their programs were either moderately or very successful. But what’s more interesting is how the marketers we surveyed are defining success.  We tend to think of influencer marketingRead More

Streaming news has made quite a splash in recent months — from Netflix’s struggle to retain subscribers, to CNN+’s quick demise — leaving many to wonder what’s going on after a five-year period of explosive growth and seemingly limitless potential. Some point to changing consumer habits as the pandemic wanes;Read More