Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’. His books have been translated into 10 languages. Mike is also theRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the Spark Lab Consulting website here. AboutRead More

Opinions expressed by Entrepreneur contributors are their own. When it comes to cultivating a compelling brand story, many entrepreneurs follow the same sequence of events. After a certain point of being deep into creating their offer, they realize that no matter how good it is, their audience still needs toRead More

Make people feel like they count. That was the task given to FCB Chicago by the city of Chicago for the census and for voter registration. With an estimated one in five eligible voters going unregistered in America, it was no easy task. In the aftermath of the death ofRead More

Opinions expressed by Entrepreneur contributors are their own. These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level. Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast quantities ofRead More

What are some of the key B2B influencer marketing insights that B2B marketers can use to create more authentic, trusted and meaningful experiences as we forge ahead to 2023? In the following infographic, we share 20 valuable insights and statistics taken from our all-new 2022 B2B Influencer Marketing Report, whichRead More

Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization (SEO) because they want to improve their presence in online searches. However, the truth is that for larger brands — and especially national brands — SEO has little to do with why brands may appear in first-pageRead More

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more oftenRead More

Takeaways from this episode: From Hobby To Business — Kelly Senyei began food blogging as a hobby in 2008. However, once she decided to make Just a Taste a business, there were many aspects to consider in order to generate revenue. Different Platforms. Different Languages — Kelly Senyei understands thatRead More

Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over threeRead More