Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter if you are a content writer, copywriter, or blogger; learning how to write when you don’t feel like it is essential if you want to get serious about your work. But ultimately, there will be days when writing feelsRead More

Opinions expressed by Entrepreneur contributors are their own. Since Covid-19, brands have been getting more creative in reaching new audiences and staying relevant. Marketing ideas that worked in pre-pandemic times are now deemed irrelevant, and what worked last year doesn’t necessarily mean it is guaranteed to resonate with your audienceRead More

[youtube https://www.youtube.com/watch?v=_c969xBrftA&w=560&h=315]Click play on the video above for a highlight of the 2022 State of B2B Influencer Marketing Report. With 2022 in full swing, the team and I at TopRank Marketing are happy to share our second report on the State of B2B Influencer Marketing. As the business world hasRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some ofRead More

B2B customer journeys that begin at review sites are significantly shorterB2B buying journeys average 192 days in length, dropping by 63 percent when a buyer’s first touch is with a review website, while the buying process is significantly longer than average when first-touch channels are social or paid media —Read More

Opinions expressed by Entrepreneur contributors are their own. More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of the mostRead More

Opinions expressed by Entrepreneur contributors are their own. For every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized at almostRead More

Marketing Podcast with Jeb Blount In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: TheRead More

Opinions expressed by Entrepreneur contributors are their own. Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand may haveRead More