7 Steps to Grow Your Podcast Audience Faster
Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularlyRead More
B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes
What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed by 42 percent who pointed to disparate team goals, and 33 percentRead More
Why Small Business Owners Should Start Their Own Blog
Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the mainRead More
The Strategy Behind Building A Thriving Online Community For Your Brand
Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations,Read More
How to Start Your First Affiliate Marketing Campaign
Opinions expressed by Entrepreneur contributors are their own. A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. AndRead More
The Key to Effectively Communicating Important Messages Is All About Simplicity
How do you approach important and heavy subjects without feeling like you are just shoving information down people’s throats? This is a question many creatives face when building campaigns around health and wellness campaigns, and while there is no easy answer, Giancarlo Rodas, Group Creative Director at Droga5, says thatRead More
How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World
The experience economy has infiltrated every industry—from online shopping to healthcare, consumers expect a highly interactive, personalized experience in nearly every interaction. And when your business doesn’t deliver, consumers flock to the competition. Shutterstock Join us in this free webinar as we discuss actionable tips and best practices to deliverRead More
How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More
The Key To Writing A Must-Read
Marketing Podcast with AJ Harper In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. AJ is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriterRead More
7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)
Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or,Read More
