Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your businessRead More

Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout theRead More

Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’sRead More

Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt. You like the celebrity, so you’re supposed to like the product. But does associating a brand or product with a popular individual really work for B2B marketing? …really?Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. As more and more ad spend dollars increasingly shift to digital channels, franchisors and franchisees are looking for new avenues to effectively reach their target audiences online. Running campaigns on channels like paid search and paid social are table stakes for anyRead More

Opinions expressed by Entrepreneur contributors are their own. Having one person in charge of both sales and marketing makes sense for new startups and smaller businesses, but it’s tough. Other companies have entire teams dedicated to each function, yet you’re responsible for both creating pipeline and for closing opportunities. YouRead More

Opinions expressed by Entrepreneur contributors are their own. The number of startups and entrepreneur investments has grown drastically amid the uncertainty of the past few years. Although acquiring funds for a business has never been easy, venture capitalists are now spending less time than ever looking at each pitch deck.Read More

Opinions expressed by Entrepreneur contributors are their own. Business growing pains — it’s one of those problems many entrepreneurs love. However, being stretched too thin by a growing client list creates management issues and can quickly become a massive strain on your existing staff. You’ve probably already pruned a fewRead More

The CMO Survey: The latest results. The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. Deloitte Majority of B2B leaders globally say “creative confidence” is growing: LinkedIn research from B2B Institute. 81% ofRead More