Opinions expressed by Entrepreneur contributors are their own. Have you ever found yourself looking at a piece of marketing material and thinking, “It’s so simple, yet so brilliant?” Whether it’s a memorable billboard, a pop-up experience or even a flyer through your door, some ideas are so inspired that youRead More

Opinions expressed by Entrepreneur contributors are their own. If you have a marketing team that’s building brand awareness, fostering customer engagement, creating promotions, etc. — that’s amazing. It’s even better if there are multiple members within the marketing team, each with their own superpower, such as someone for strategy, aRead More

Opinions expressed by Entrepreneur contributors are their own. There is nothing more frustrating than seeing a competitor growing faster than you solely because of name recognition, especially when you know that your product or service is vastly superior to them. However, with so many companies vying for consumer attention, itRead More

Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicornRead More

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case study is a winning customer story that you can use toRead More

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why? In many cases,Read More

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Pexels.com A picture is worth a thousand words, so how many words is a video worth? Hubspot reports that the numberRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Marketing Podcast with Tricia Sciortino In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your LifeRead More

Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages,Read More