B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2BRead More

John Jantsch appeared on the Shaun Tabatt Show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch sits down with Tabatt and shares his own personal entrepreneurial journey and how that led him to write this latest book. As someone who started his own marketing consulting firm 30 years ago,Read More

Marketing Podcast with Dr. Sabrina StarlingPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Dr. Sabrina Starling. She is the founder of Tap the Potential and the author of the How to Hire the Best series. Dr. Starling became a psychologist to better understand people, and sheRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of theRead More

A few creative ways to keep an eye on the competition’s content marketing strategy. November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what worksRead More

Instagram has quickly become one of the best social media platforms for small business owners. With more than 1 billion active users each month, Instagram provides a tremendous opportunity for businesses looking to reach a new, relevant audience. While you do have the option to create static posts on Instagram,Read More

Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out, and that “influencer marketing — in the traditional sense — is in the midst of an irreversible fail from grace.” Neither of these arguments is off the mark,Read More

Most marketers do it wrong, but here are four top secrets for getting it right. November 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Every business I know creates content, and for various reasons — exposure, engagement, authority and sales, to name a few. But veryRead More

Instagram Live videos are fun to make and can be powerful tools for building brand loyalty. November 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. In 2018, Instagram launched a very exciting feature called Instagram live. Some of us already know how to use itRead More

Brighten up your projects with hassle-free music from Music Sesame. November 25, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale fromRead More