What would you do with an unlimited content marketing budget? Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities. Okay. Deep breath. Snap back to reality. We’re all working with limited resources to create aRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Instagram Removing Likes Could Boost Social Commerce and Retail MeasurementInstagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer [youtube https://www.youtube.com/watch?v=w2mFTOUvP9o&w=560&h=315]Read More

Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories. November 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hitsRead More

Good grief, Josh, why can’t you shut up about B2B podcasting? Does the world really need another think piece, blog post, or webinar about the potential? Don’t people get it already? I hear you, theoretical reader. And yet, I persevere.  B2B podcasting today is where content marketing was a decadeRead More

Marketing Podcast with Chad PetersonPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City resident Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building yourRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinksRead More

Doesn’t anyone like me? Where have all my likes gone? Likes on Instagram are being hidden, as the Facebook-owned firm recently began expanding a test program hiding the number of likes — or more accurately the small heart buttons we click to show support — that posts on the platformRead More

Here’s why data is actually an unlikely benefit for the creative development of the advertising industry. November 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of MarketingRead More

John Jantsch appeared on WOCA The Source Radio’s show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch shares how he began his own entrepreneurial journey as a marketing consultant more than 30 years ago. It was this background as an entrepreneur himself that eventually led him to want toRead More