Why Obtaining Backlinks is a Lot Like Networking
Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized inRead More
Creating B2B Content With Impact: Pearls of Wisdom from Marketing Leaders
Back in 2017, Dr. Rick Rigsby delivered an impassioned commencement speech at California State University Maritime Academy, sending the internet into a motivational frenzy. The minister, speaker, and former college professor regaled the audience with key learnings from the “wisest person” he’d ever met—a third-grade dropout, who also happened toRead More
John Jantsch on the Top Business Leaders Podcast – The Self-Reliant Entrepreneur
John Jantsch sits down with author, speaker, and book coach Dan Janal to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and this one is different; while the others have been firmly in the realm of marketing, this book is structured as 366 meditations aimed at guidingRead More
Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing
Let’s cut to the chase: If brands and marketers can’t build trust internally at their organizations, they’ll never be able to develop it outwardly in an authentic way. Plain and simple. When marketers broadcast trustworthiness as a virtue through content and messaging, while their company visibly deals with discord andRead More
Weekend Favs October 26
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
7 Headline Writing Formats That Get Journalists to Read Your Pitch
Learn the writing techniques that grab a reader’s attention with just a few carefully selected words. October 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’sRead More
How to Find the Best CRM for Your Franchise
Find the software that will keep you — and your customers — happy. October 25, 2019 4 min read This story appears in the October 2019 issue of Entrepreneur. Subscribe » 1. Prioritize Ease of Use — for Yourself and Customers From Dan Tyre, sales director at HubSpot, a CRM providerRead More
6 Areas of Law Every Business Owner Needs to Understand
Avoiding costly missteps can help ensure long-term success. October 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. If you own a business, especially a fledgling or small business, you probably do not have a large team of attorneys on retainer to address the myriad legalRead More
Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed
Report: Facebook usage drops a stunning 26% since 2017Facebook usage has dropped 26 percent since 2017, according to newly-released report data, also showing that the social media giant’s monthly usage average fell from 14 hours to 9 among U.S. users. Fast Company [embedded content] IAB: First-half 2019 online ad spendingRead More
The Secret to Getting a Job That Pays 6 Figures
The marketing guru talks about how he reached six figures. October 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how he landed a six-figure marketing job. Siu talks about how the first marketing job he landed, which he eventuallyRead More
