When it comes to influencer marketing, we usually think of it as a fairly recent or even cutting-edge innovation. However, when you consider what’s at its heart, influencer marketing’s roots date back well over 1,000 years. The way successful professionals practice influencer marketing is undoubtedly innovative and thoroughly modern, yetRead More

October 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app for teens, but it’s much more than that.  If you use TikTok just right, youRead More

The retailer’s brick-and-mortar pitch should resonate with all businesses. October 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I was recently in the market for a new vacuum cleaner and was doing my usual shopping routine — i.e. browsing on Amazon and reading reviews to get moreRead More

A three-step guide to gaining meaningful journalistic coverage. October 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successfulRead More

Create unique audiences and get detailed analytics from all of your links. October 23, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

Anyone who went to public school as a kid remembers Report Card Day. Sometimes, it was a day to celebrate — to see the results of our efforts written down in black and white, suitable for framing. Sometimes it was a sobering reminder of a misspent semester cutting class toRead More

Jersey Champs founder Sean Kelly explains how he’s leveraged influencers for massive growth. October 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approachRead More

Learn to prepare your business for the holiday rush-both in terms of sales and operations. October 22, 2019 2 min read Ending the year strong is on every entrepreneur’s list. And if your business sells products or services, you’ve likely considered what the holiday rush will mean for you. AreRead More

If we had to describe the experience at this year’s MarketingProfs B2B Forum in one word, we would probably have to go with “neighborly.” Yes, this vibe was intentionally embedded by the event organizers, who constructed the main stage and supporting elements at MPB2B around a “Mister Rogers’ Neighborhood” theme.Read More

One-size-fits-all wisdom doesn’t always apply to a wide range of businesses. October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. So it’s time to create a name for your new brand, business, product or app. You’ve read all the articles and guides, and now you’re evenRead More