B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

Sales and Marketing alignment is a wonderful and yet elusive thing. Many B2B marketers and sales professionals in particular are in search of leadership, strategy, best practices and networks of peers they can connect with as they adapt to an ever changing marketing world. Lucky for those working in B2BRead More

Transcript of Overcoming Objections in Sales

Back to Podcast John Jantsch:  Today’s episode is brought to you by Break Through The Noise, the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for how to capture the attention of millions of people online, without spending millions ofRead More

Overcoming Objections in Sales

Marketing Podcast with Jeb BlountPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast is Jeb Blount, author of 10 books on sales, leadership, and customer experience. He is also a sought-after speaker, who delivers hundreds of keynote speeches, trainings, and workshops each year around the globe. Blount alsoRead More

#CMWorld 2019 Interview: Andrew Davis on Showing, Not Telling

One of the most fundamental requirements for content marketing is also one that unfortunately tends to get overlooked most: It needs to be entertaining. As marketers, we can get so caught up in conversions and funnels and business outcomes that we lose sight of this imperative. If your content doesn’tRead More

Transcript of Why Reviews Matter to Your Business

Back to Podcast John Jantsch:  Today’s episode is brought to you by Break Through The Noise, the new book by Tim Staples, Co-Founder and CEO of Shareability. In his book Tim reveals his secret sauce for how to capture the attention of millions of people online, without spending millions ofRead More

Why Reviews Matter to Your Business

Marketing Podcast with Aaron WeichePodcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Aaron Weiche, CEO of GatherUp. GatherUp is a platform that helps businesses capture customer feedback, testimonials and reviews. Prior to joining GatherUp, Weiche worked for 20 years in digital marketing, most recentlyRead More

Supercharge Your Marketing by Learning Advanced SEO

This class goes beyond the basics to future-proof your company’s SEO. July 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the saleRead More

How to Put Together An Effective Remarketing Strategy

Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach outRead More

Content Marketing Planning: How to Build Your Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realitiesRead More

Should You Be the Face of Your Company’s Social Media Accounts?

Putting yourself out there can be difficult, but it’s often worth it. July 29, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of Empowerista from Entrepreneur Network partner Business Rockstars, Alex Wehrley discusses the pros and cons of showing your face on social media. First,Read More