Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and stuff?” “No, it’s content marketing.” “Oh, like the Wendy’s Twitter account?” “…Sure… like that.” I’ve had variations on the above conversation more times than I can count. I’ll usuallyRead More

Infographics, media coverage and online tools are some of the strategies you may not have considered to obtain backlinks. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the owner of a small business website, you may find it hard getting your site noticedRead More

Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market. June 24, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent.Read More

Don’t be afraid to let your freak flag fly. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Austin might be the Steve Urkel of cities. Once assumed to be a bit player, the town’s bigger-than-life personality has turned it into the star of theRead More

It’s remarkable how brands connect with people when they stop taking themselves so seriously. June 24, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Everyone loves it when brands mix it up on Twitter. For some brands, Twitter is the perfect place to let your hairRead More

It’s plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new reportRead More

The Complete Guide to Digital Marketing will make you an online marketing machine. June 22, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Don’t be afraid to really put yourself out there. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest mistakes people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible. TheseRead More

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s hard to build a national brand under any circumstances. But the cannabis industry is forced toRead More