Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales
Social Media Usage Statistics for 2019 Reveal Surprising ShiftsA look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest toRead More
Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage.
Still plugging your ears? Stop dismissing criticism and start seeing the value of online reviews. June 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring online reviews of your business can feel a bit like online dating: You’re opening yourself up to scrutiny. And what ifRead More
Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship. June 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise ofRead More
Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility
Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust and credibility with digital audiences. There are numerous examples of companies building trust with best-answer content and boosting credibility with influencerRead More
6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand
“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand? June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Does it matter if a company’s CEO has a strong personal brand? For the answer,Read More
Transcript of Taking Relationship Marketing to the Next Level
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an email validation system that integrates with all the major ESPs to make sure, hey, your mail doesn’t bounce. Check it out at zerobounce.net. John Jantsch: Hello, and welcome to anotherRead More
Taking Relationship Marketing to the Next Level
Marketing Podcast with Zvi BandPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also investedRead More
5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance
Learn how to tweak your campaigns to get the most out of your Amazon ad budget. June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon |Read More
Key B2B Takeaways From the 2019 Internet Trends Report
Mary Meeker, founder of venture capital firm Bond Capital and former Kleiner Perkins general partner, recently released her highly-anticipated 2019 Internet trends report, a slide deck she has produced since 1995 covering the state of global technology in the business world. The report provides more data than ever — weighingRead More
Transcript of The Ins and Outs of Marketing Automation
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country, and because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More
