If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone. Only 12% of respondents to a recent survey by the Content Marketing Institute felt successful at their current efforts to strategically manage content. What’s particularly striking about this is that the vast majority of organizations surveyed –Read More

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. Related: 8 Ways to Make Your Marketing MessageRead More

Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital MarketingThe highly-anticipated Internet Trends report for 2019 has been released, including data of interest to digital marketers. For more than 21 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report,Read More

Oh boy. June 13, 2019 2 min read A major corporation is urging parents to lie to their children. In what is decidedly not an April Fool’s joke, the multibillion-dollar food conglomerate Kraft Heinz ($26 billion in sales in 2018) has launched a new product (but really, it’s just ranchRead More

Opinions expressed by Entrepreneur contributors are their own. Is no one answering your cold emails? You might be making these common mistakes to make your cold emails less effective.  Your buyer personas aren’t crystal clear. The importance of targeting the right people when sending sales emails can’t be overstated. Drill down toRead More

Dive into essential content marketing skills with the Complete Content Marketing Master Class Course. June 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenueRead More

Developing a good idea of who your best customers really are will help you find a strong market for your business. June 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon |Read More

B2B demand gen used to be easier than B2C. Because, let’s face it, so much B2B marketing was deadly boring. A cool concept, a little creative design, or a dash of humor were like water in the desert. Now, though, it’s the norm for B2B marketing to be every bitRead More

Back to Podcast John Jantsch: You know what? Finding a short, relevant web address these days can be tough, but I have a solution, choose a .us domain. Reserve your .us web address today while they’re still available. Go to Launchwith.us, and use a promo code PODCAST for my specialRead More

Marketing Podcast with Rich BrooksPodcast Transcript Today on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast. Brooks created the conference in Portland, Maine to build an event for digital marketers and toRead More