In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical toRead More

Be honest about your expectations, explore multiple firms and above all, trust your gut. November 13, 2018 3 min read This story appears in the November 2018 issue of Entrepreneur. Subscribe » Getting the word out about your business — to both consumers and potential franchisees — is crucial. ButRead More

The air is crisp and the leaves have fallen which means it’s time for one of my favorite Fall events: MarketingProfs B2B Forum. Each year, B2B marketers from around the globe gather for this epic event. And this year, the forum is moving to San Francisco (we’ll miss you Boston)Read More

November 12, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Business is ultimately about people. No matter what goods or service a company sells, sustainable success depends on individuals choosing to do business with it. Even if you’re selling a digital product, in the same category,Read More

A good way to grow into a bigger company is for your well-heeled potential customers to think you’re that big already. November 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not likely that you started your entrepreneurship journey by taking over or inheritingRead More

Our journey into the world of B2B influencer marketing continues this week with an interview featuring Whitney Magnuson, Global head of social and influencers at IBM Systems. Overall, IBM has a long history working with influencers ranging from the Midsize Insider blogging program to the IBM Futurists. For her part at IBMRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money. November 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundredsRead More

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are. November 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most frequent comments weRead More

The Importance of Listening to Customers [Infographic]How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot [youtube https://www.youtube.com/watch?v=jXXZmtImWy4&w=560&h=315] With B2B Marketing, It’s Back to the BasicsGoing back to the basics can pay off in theRead More