Marketing Podcast with Jenn Lim

In this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness, a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach to business. She’s also the author of Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact.

Key Takeaway:

The bottom line is — if you have more happy employees, you’ll have happier customers, and then you’ll actually have a more profitable, sustainable, and meaningful impact on the world.

In this episode, Jenn Lim, the co-founder and CEO of Delivering Happiness, talks about concepts from her new book — Beyond Happiness: How Authentic Leaders Prioritize Purpose and People for Growth and Impact. Jenn shares how to cultivate a culture that can adapt to change, be highly profitable, and support all its people…starting with yourself.

Questions I ask Jenn Lim:

• [1:49] How do you actually go about doing the work of creating happier company cultures?
• [4:10] Has the organization’s mission that stemmed from the book Delivering Happiness changed over the last ten years?
• [5:41] Can you unpack the word ‘purpose’ and how the very idea of identifying your purpose can be very daunting for people nowadays?
• [9:14] Do you have any tips that can help people better understand their purpose without it being such an overwhelming task?
• [11:27] Helping people find a personal purpose is really so that they can connect with the company’s mission. Do those two things run counter sometimes?
• [13:04] In the book, there is a workbook people can download and write their answers on. Can you talk more about it in more detail?
• [16:40] I’m sure you’ve done some research about the ROI of happiness specifically with organizations. Can you share any data you have about companies who have embraced this idea of bringing happiness into the workplace and what value it brings?
• [19:47] Where can people find out more about your book and the work you’re doing at Delivering Happiness?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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