2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
For the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs
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The 6th Annual B2B Marketing Data Report
A newly-released Dun and Bradstreet survey looks at the state of B2B marketing, as the firm has done each of the past six years, offering a slew of insights for digital marketers. Dun and Bradstreet
Facebook rolls out 3D photos that use AI to simulate depth
Facebook recently began launching the ability of create 3D photos using artificial intelligence to create the illusion of depth, a new tool in the digital marketer’s belt. TechCrunch
Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
Snapchat has released new research looking at how its growing number of users prefer to shop. By wooing brands with user data, Snap may be looking to boost ad sales. AdWeek
How social listening platforms have evolved through consolidation
Consolidation has recently hit the social listening platform sector hard. A look at how these B2B platform mergers are likely to affect digital marketers. DigiDay
When Does the Real Customer Journey Start? Earlier than You Think
Wharton takes a close look at aligning content marketing with the prospect journey, looking to find out how early in the process the customer journey really begins. Wharton
Bad Buzzwords: Cut ‘Cutting-Edge’ Out Of Marketing Materials
Those words we all love to hate, for good reason, are beared out by data from a recently released B2B study. MediaPost
Native ad test in Google Discover feeds gets a new look
Google has announced that its Google Discover feeds will be getting several new visual changes. Search Engine Land
Two-Thirds of U.S. Adults Know About Bots, and They Don’t Particularly Like Them
The vast majority of U.S. adults doesn’t have a positive feeling about bots, and a new Pew Research Center survey digs in to some of the reasons why. AdWeek
Research: Perspective-Taking Doesn’t Help You Understand What Others Want
The Harvard Business Review examines taking on another’s perspective, and the insights doing so can bring. Harvard Business Review
ON THE LIGHTER SIDE:
A lighthearted look at targeting generation z by Marketoonist Tom Fishburne — Marketoonist
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Nimble’s The Ultimate Influencer Marketing Playbook (LIVE!) webinar — YouTube
- Lee Odden — Working With Influencer Communities to Build Your Brand – Ep 61 [webinar] — Communities That Convert
- TopRank Marketing — Weaving Tamsen Webster’s Red Thread Method into Your Content Planning
— DivvyHQ (client)
What are some of your own top content marketing news items for the week?
Thank you for joining us, and we hope you’ll tune in again next week for a new group of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
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