Most marketers will abandon personalisation, study predicts
By 2025 some 80 percent of marketers will cease investing in personalization because of customer data management difficulties and low return on investment (ROI), according to predictions from new report data. Campaign
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Brand loyalty remains high at 89%, driven by product and price rather than service
Loyal customers are the most likely to refer brands to others and to join loyalty programs, while being less likely to engage on social — two of many findings of interest to digital marketers in recently-released survey data, which also showed that product and price drove loyalty more than service. Marketing Land
Email Tops B2B Channel List For Customers: Study
Tried and true email was the preferred channel for B2B prospects to hear about companies, while simultaneously ranking as only the third most effective channel among B2B marketers, according to newly-released study data. MediaPost
Instagram explains how it uses AI to choose content for your Explore tab
Google-owned Instagram recently revealed some of the technology behind the popular platform’s content selection process, including elements of the artificial intelligence (AI) the content-selection process uses, offering digital marketers a new glimpse of some of the selection factors that are in play. The Verge
Brand Posts on Instagram: Engagement and Frequency Trends
Brand posts to Instagram have seen a drop in average engagement rates from last year’s 3 percent down to 2 percent, according to newly-released engagement and frequency trends report data gathered from 7.4 million brand posts on the platform. MarketingProfs
Zenith: Privacy And Regulation Slow Global Programmatic Growth
69 percent of digital advertising spending will be done programmatically by 2020, yet the swift growth rates seen during programmatic’s early days have begun to decline, largely due to privacy and regulation challenges, according to recently-released forecast report data. AdExchanger
Pinterest launches Pinterest Shop for small businesses that make and sell products
Pinterest has released a new dashboard for the holiday shopping season, along with special product-related pins, several of the firm’s new e-commerce offerings for brands, the platform recently announced. Marketing Land
More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks
Social media network display advertisements will account for 56.3 percent of 2019’s $57 billion spending among U.S. digital advertisers, and rise to 57.6 percent by 2021, two of several findings of interest to online marketers in new survey data from eMarketer. eMarketer
Facebook Introduces Facebook Viewpoints Market Research App, Paying Users for Participating
Facebook has begun a limited launch of its new survey and research rewards feature, offering participating users financial rewards. Testing will begin in U.S., and the program differs from the Facebook’s previous Study app, the firm recently announced. Adweek
New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]
A newly-released study of online video viewing trends offers a slew of statistics of interest to digital marketers, including that 49 percent of people watch more than five videos daily, 67 percent watch the most video using YouTube, followed by Facebook at 26 percent and Instagram with 6 percent. 36 percent watch between two to five videos a day, and 10 percent of respondents said that they watch too many to count, according to the Promo.com study. Promo
ON THE LIGHTER SIDE:
A lighthearted look at holiday deal creep by Marketoonist Tom Fishburne — Marketoonist
Timeline Of Online Advertising — The Onion
Shutterstock Publishes 2020 Color Trends Report [Infographic] — Social Media Today
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Influencer Marketing Workshop with Lee Odden — Pubcon Florida 2020 — Pubcon
- Lee Odden — CMO Predictions From Marketing Influencers [Infographic] — MarketingProfs
- Lee Odden — 15 Must-Attend B2B Marketing Conferences for 2020 — Target Marketing
If you have your own top B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.
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