2018 November 30 DesignAdvisor Image

Google Search Console To Replace Search Analytics With Performance Report
Google has given notice that a new performance report will soon replace the existing search analytics collection of data in its popular Google Search Console tool. Search Engine Roundtable

40 Facts About How Color Psychology Can Boost Your Website Conversions [Infographic]
Color has long been known for playing a role in how we feel about marketing campaigns, and a new infographic explores a slew of information about the psychology of colors. Social Media Today

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers
What works well among successful bloggers was examined in a recent survey, revealing numerous fascinating trends and statistics relevant to digital marketers. Orbit Media Studios

Facebook Begins Rolling Out New Dashboards Tracking Time Spent in App
Facebook has begun to offer users information tracking the time they spend using the social giant’s services, following on the heals of a similar rollout recently on Instagram. Social Media Today

Building the Best B2B Marketing Technology Stack
Report data offers up details on what tools, skills, and technologies comprise the ideal B2B marketing stack, including a look at evaluating needs. Business 2 Community

TikTok is the latest social network sensation
Mainstream attention has recently come the way of Tik Tok, a video-heavy app launched in 2016 in China that’s been downloaded nearly 800 million times, and which has attracted a growing number of marketers. CNN Business

YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
YouTube has tested back-to-back mid-and-pre-roll “ad pods,” in an effort to drop content abandonment rates. The update will deliver the new ad types based in part on video length. Marketing Land

Facebook launches Watch Party for all, tests Live PiP commentating
Live picture-in-picture commenting has come to Facebook’s co-viewing Watch Party feature, which will also soon be available to both business Pages and Groups. TechCruch

2018 November 30 Statistics Image

Google Maps biz reviews can now include hashtags
Google has begun offering certain users in its Local Guides program the ability to use hashtags in Google Maps business reviews. TechCrunch

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey
Marketing technology spending has risen to 29 percent of surveyed CMO’s budgets, one of several interesting results outlined in Gartner’s recently released 2018-2019 CMO Spend Survey. Chief Marketing Technologist

ON THE LIGHTER SIDE:

2018 November 30 Marketoonist Cartoon

A lighthearted look at black friday & holiday shopping by Marketoonist Tom Fishburne — Marketoonist

World’s Programmers Vow Not to Rest Until Every App Allows You to Swipe Left into Useless Feature — The Hard Times

Horrified Nation Wakes Up On Cyber Monday To Find Amazon Echo Devices Embedded Beneath Skin — The Onion

The Infinite Lifespan of Memes — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Glean.info Choices: 12 Best Marketing Blogs & Newsletters — Glean.info
  • Lane R. Ellis — What’s Trending: ‘Tis the Season to Dial In Your Digital Marketing Strategy — LinkedIn (client)
  • Lee Odden — Adam Singer: The Kids Aren’t So Alright — Instil Strategy
  • Lee Odden — So You’re A #MKTGnerd: Top List of Marketing Nerds — Lattice Engines
  • Lee Odden — Marketing on Tap Episode 19: Social Influencers or Media Buying – Has Influence Marketing Lost Its Way? — Sensei Marketing
  • Joshua Nite — Attitude Over Intelligence / Comedy Principles / Gesture Power — Dr. Doug Green
  • Lee Odden — B2B Influencer Marketing Insights from an Expert Panel — Leadtail
  • Lee Odden — 2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy — PANcomm

Do you have your own favorite influencer marketing news items for the week?

Thanks for joining us, and we hope you’ll return next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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