2018 August 17 Digital Marketing News
How B2B Audiences Engage With Business Content Online
A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch
[youtube https://www.youtube.com/watch?v=ujk6sTfW418?rel=0&w=560&h=315]
Facebook pages with large U.S. following to require more authorization
Facebook is requiring two-factor administrator authentication for large U.S. pages, a move that will also come to Instagram in the coming weeks. Reuters

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
Along with its first redesign in over a decade, Reddit places its hopes on boosting engagement, and perhaps attracting more advertisers. Marketing Land

How GDPR Is Moving Ad Budgets Toward Private Marketplaces.
A new survey looks at U.S. marketers’ changing attitudes about programmatic ad spending since the European Union’s GDPR regulations took effect. eMarketer

Yelp’s second-quarter profit tops expectations as ad revenue jumps
Surprisingly strong second-quarter profit results for Yelp have fueled a forecast revenue increase, but will advertisers using the crowd-sourced review forum feel the draw? CNBC

The Content Power Play: How Content Can Turn Sales and Marketing into an Unbeatable Team [Infographic]
Bringing marketing and sales units together is the focus of a new global study from Content Marketing Institute and LinkedIn (client). LinkedIn

2018 August 17 Statistics Image

Facebook builds its own AR games for Messenger video chat
Facebook has built in-house augmented-reality games into its Messenger video chat system. Ad-free presently, will sponsored branding arrive in time, bringing new marketing opportunities? TechCrunch

Report Finds U.S. Marketers Shifting From ‘Data’ To ‘Identity’-Based Marketing, Proficiency Mixed
A new Association of National Advertisers study shows a mix of results in identity-based marketing, and a move away from data-based solutions. MediaPost

Snap’s strategy shifts win over advertisers more than users
Snapchat’s first recorded daily-user drop results were tempered by record revenue outside North America. Reuters

Startup Finds Paying Consumers To Look At Ads Is About Value, Not Money
Despite trepidation, rewarded — or opt-in — content is seeing growth, and a beta startup is looking to boost the efficient economics of a pure ROI model. MediaPost


Marketoonist Tom Fishburne Watching the Numbers Cartoon
A lighthearted look at watching the numbers by Marketoonist Tom Fishburne — Marketoonist

We Are All Scutoids: A Brand-New Shape, Explained — The New Yorker

Oreo looks out for dexterity diversity in packaging run to support left handers — The Drum


  • Lee Odden — The Best Marketing Advice You’ve Ever Received — In One Minute or Less — LinkedIn (client)
  • Lee Odden — You’ve Created Great Content, Now What? — LinkedIn (client)
  • Lee Odden — 7 Strategies to Ensure Your Next Collaboration With Influencers Is a Success — The Social Media Hat
  • Lee Odden and Ashley Zeckman — Help! Finding the right business partners to reach your goals — Cathy McPhillips of Content Marketing Institute (client)
  • Lee Odden — Total Annarchy #15: A Daily Journal Is a Game-Changer, Curing Invisible Content, WTH Is Frequency Illusion? — Ann Handley
  • Lee Odden — The Rules of Long Form — Marcia Jedd & Associates

What are some of your top influencer marketing news items for this week?

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