The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics, and operations. Relay Goods offers industry-leading solutions that help brands and retailers maximize the value of excess surplus and returned inventory. Through his insights and experience, Gleason reveals the transformative potential of re-commerce for retail businesses, turning what was once considered a loss into a significant revenue stream, while effectively preventing waste.

Key Takeaways

Patton Gleason, CEO of Relay Goods, emphasizes the role of the concept that is: recommerce in modern retail, highlighting how businesses can effectively manage and profit from returned inventory. The process entails implementing smart inventory solutions and leveraging a specialized marketplace for high-quality returns. Retailers can now transform potential losses into substantial gains, as Gleason’s insights underscore the importance of adopting a zero-waste supply chain approach, therefore minimizing waste and maximizing profitability. This episode provides valuable strategies for retailers and partners in defending their revenue and enhancing sustainability.

Questions I ask Patton Gleason:

[00:54] What is re-commerce?

[04:09] How did your experience with the minimalistic shoe movement shape where you are now?

[07:42] How does the process of re-commerce actually work?

[12:25] As an an Re-commerce business, do retailers ever feel like competitors?

[14:20] How much of re-marketing is ‘sustainability’ at play?

[15:27] Does re-marketing have the potential to become a core part of retail?

[19:17] Is there someplace you want to invite people to check out what you’re doing and connect with you?

More About Patton Gleason:

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

powered by

Picture of AI Prompts for a Marketing StrategyPicture of AI Prompts for a Marketing Strategy

Join 25k+ strategic marketers and level up your marketing game when you subscribe to our weekly newsletter – join now to get your free prompts!

ActiveCampaign, Patton Gleason

Resource Library Page

Comments are Closed