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In the first article in this series, we introduced the concept of brand bank accounts, courtesy of Apple founder Steve Jobs. It is a very simple yet powerful idea to help startup founders and small business owners build trust with customers and other audiences. In this article, we are focusing on how to make deposits into your brand bank account.

If you want to build a successful brand, you have to view it like a bank account. It’s more than simple marketing and a sleek-looking product. Here’s how you can adopt Steve Jobs’ mindset on branding to help make more money and create a business that consumers gravitate towards.

What Brands And Bank Accounts Have In Common

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