This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.
Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.
He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.
Questions I ask Steve A. Miller:
- What is the uncopyable mindset?
- How do you innovate to create a better experience for your customers?
- How can owning a word help you define your brand?
What you’ll learn if you give a listen:
- How to make your customers stop caring about price
- The difference between loyalty and attachment
- Why competition doesn’t breed innovation, it breeds conformity
Key takeaways from the episode and more about Steve A. Miller:
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