Marketing Podcast with John Warrillow

In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer.

Questions I ask John Warrillow:

  • What does this new book add to the conversation about selling your business?
  • If the business is owner dependent, should you have the conversation about selling it?
  • Can you get more for your business than what the market suggests — and how?
  • Is there a perfect time to sell your business? Do people wait too long?
  • As a buyer, did you find that people are very proactive in going out and finding buyers rather than just putting a for sale sign in the yard?
  • Are there special consideration when being acquired or selling to a competitor?
  • What’s a success story that somebody you interviewed or featured in the book that you think really did it right?

More AboutJohn Warrillow:

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