The Duct Tape Marketing Podcast with Christie Horsman

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the burgeoning Creator Economy and how it’s reshaping the marketing landscape, especially in the B2B sector.

Besides leading the marketing initiatives at Thinkific, she is an avid writer on marketing trends for Entrepreneur Magazine, elucidating how modern marketers can break the mold to drive business growth. Her keen insights into leveraging community and human-centric approaches provide a fresh perspective on evolving B2B marketing practices.

Key Takeaway:

The Creator Economy isn’t just a playground for B2C marketers or influencers. It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.

Questions I ask Christie Horsman:

• [01:10] How are creators changing marketing, especially in B2B?
• [02:08] How do you define the “creator economy” compared to traditional economic models?
• [03:44] Some creators do quirky things for attention. What can B2B brands learn from this?
• [05:28] Brands are teaming up with influencers. What’s good or bad about this approach?
• [07:02] Successful creators have personal branding. How can a brand adopt this idea?
• [09:39] B2B and B2C marketing are blending. How are authenticity and personal branding playing a role?
• [11:51] In the creator economy, how does shifting from push to pull marketing work for product exposure?
• [13:13] How should a B2B person measure the impact of creator economy strategies on engagement and community?
• [15:45] Thinkific is a creator tool. What’s your advice for B2B brands considering such platforms for course creation?
• [19:16] How is Thinkific adapting to the demand for community engagement?
• [21:55] Where can our listeners connect with you to learn more about today’s topics?

More About Christie Horsman

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This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360

Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.

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