In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of SEMRush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one.
Questions I ask Andrew Warden:
- [1:40] Setting the record straight on how to pronounce “Semrush”
- [2:44] What prepared you to take on this job at Semrush, a really somewhat mature organization?
- [4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes?
- [6:38] I want to talk a little more about your experimental process – do you have a process for saying, you know, we’re gonna throw these 10 things out there and this is how we’re going to measure them?
- [11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as?
- [14:08] As a mature organization, how do you balance the need for branding versus the need to acquire more users?
- [17:16] Is there a small set of metrics that you rely on?
- [19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? What would your answer be?
- [22:44] Where can people learn more?
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