Listen to the full episode: Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chaseRead More

I created the Marketing Hourglass™ after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believed marketing should work like any core business function; systematic, practical and focused onRead More

Listen to the full episode: Episode Overview: In this episode of the Duct Tape Marketing Podcast, host John Jantsch talks with Ashley Herd — founder of Manager Method and former Head of HR at McKinsey — about what it really takes to be an effective, empathetic manager. Herd argues thatRead More

Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Joe Gagnon, co-founder and CEO of Raynmaker, an AI-native sales platform built specifically for small businesses. Joe shares how AI can take over the hardest part of running a small business—consistent, reliableRead More

Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back David Newman—keynote speaker, bestselling author, and creator of The Selling Show podcast. David’s latest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and DriveRead More

Catch the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch lays out the 10 questions every small business owner should ask before hiring—or continuing to pay—a marketing partner. After decades of seeing business owners overpay for underperformance, John shares a practical checklist youRead More

Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Lorenzo Johnson, Director of Revenue Management and partner at Socially In, a leading US-based social media agency. As a LinkedIn Learning instructor and expert in B2B social selling, Lorenzo unpacks what’s changedRead More

Listen to the full episode:  Overview In her first ever solo episode of the Duct Tape Marketing Podcast, Sara Nay—CEO of Duct Tape Marketing and author of “Unchained: Breaking Free from Broken Marketing Models”—shares the questions every small business owner should ask before hiring an agency, consultant, or freelancer. DrawingRead More

By Sara Nay, CEO at Duct Tape Marketing If you’re hiring a marketing agency or fractional CMO, these 10 questions will help you evaluate their priorities, processes, and how they treat clients before signing any contract. Recently, I spoke with two small business owners who reminded me why this topicRead More

Listen to the full episode:  Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Ernie Ross—global brand strategist, founder of Ross Rethink, and creator of the Intangence methodology. Ernie’s new book, “Intangence: How Human Connection Creates Value,” explores why the most valuable assets in business andRead More