Catch the Full Episode: Overview HubSpot spent over a decade teaching small businesses how to build inbound marketing funnels. Then AI-driven search cost the company 140 million visits in under a year, an 80% drop in traffic. Revenue kept climbing anyway. John Jantsch talks with Kipp Bodnar about what replacedRead More

Catch the Full Episode: Overview When live events went virtual almost overnight, everyone had a hard deadline forcing the change. John Jantsch sits down with Blue Melnick, co-founder of Sage Event Management, to talk about a shift he thinks is bigger and quieter: AI moving into the coaching, consulting, andRead More

Catch The Full Episode  Overview Back from the vault because the AI angle has only gotten sharper since it first ran. John Jantsch talks with leadership expert Cornelia Choe about a concept she calls perspective blindness. Choe explains the common phenomenon of believing you see the whole picture when you’reRead More

Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, Sara Nay sits in for John Jantsch and talks with Heidi Ellsworth, president of Roofers Coffee Shop, about how small businesses build trust with customers. Ellsworth has spent more than 30 years in roofing, much ofRead More

Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-foundedRead More

Catch the Full Episode Overview 9 out of 10 agency clients say their agency helps them succeed. 4 out of 10 also plan to shrink that relationship within a year. Brian Gerstner has the research to explain how both are true, and it’s less dire than it sounds. Gerstner co-foundedRead More

Catch The Full Episode Overview Marketing output is up everywhere, and John Jantsch has good news about where to point it. AI has made it easy for anyone to put out decent marketing content, so the businesses that stand out now are the ones building genuine trust, not churning outRead More

Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to fix your marketing. Where did you start? For more and more buyers, the honest answer is: they asked AI. The research backs this up. 6sense found that 94% of buyersRead More

Catch The Full Episode Overview What if the ideas you already have are worth more than any marketing campaign you could run? That’s the question at the center of this conversation with Peter Winick, founder and CEO of Thought Leadership Leverage and co-author of The Thought Leadership Handbook: How theRead More

Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re publishing more content, sending more email, and running more outreach than ever, and the phone rings less than it did 2 years ago. Here’s what I think is going on.Read More