Kendrick Martinez Started His Company ‘Hier Marketing’ With $30k. It Is Now Worth $40 Million

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. After spending several years in the professional track runner circuit and Civil Engineering, Kendrick Martinez transitioned from a 9-5 engineer to an entrepreneur. Martinez founded the media marketing company Hier Marketing toRead More

¿Qué tanta asesoría gratuita debes dar cuando haces una propuesta?

Si eres un emprendedor que trabaja en servicios profesionales (piensa: relaciones públicas, consultoría de gestión, redacción de discursos, cabildeo), una de las preguntas eternas a las que te enfrentas es esta: “¿Qué tan detalladas deben de ser mis propuestas?” Por un lado, quieres demostrar que entiendes la situación y dejarRead More

Fractional CMO Benefits: Transform Your Business Marketing Strategy

Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It’s Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it’s easy to see why. A fractional CMO is an experienced marketing executive who offers expertise to multiple clients onRead More

The A-La-Carte Approach to Public Relations Is a Game Changer for the Industry

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results.Read More

How Much Free Advice Should You Give Away in a Proposal?

Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur who works in professional services (think: public relations, management consulting, speechwriting, lobbying), one of the perennial questions you face is this: “How detailed should I make my proposals?” On the one hand, you want to show that youRead More

26 Adobe Creative Cloud Apps Only Cost $29.99 a Month With This Deal

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. On average, a small business will spend roughly 10% of its revenue onRead More

B2B Marketing Speaker Spotlight: Melanie Deziel on Content as Evidence for Ignite USA

With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a new presentation on “Using Content as Evidence of Your MostRead More

Weekend Favs April 22

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Looking for a Game-Changing Way to Showcase Your Expertise? Why a Book Is the ‘World’s Best Business Card’

Opinions expressed by Entrepreneur contributors are their own. With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off. But one activity still provides credibility, and it’s far from new — it originated in the 14th century.Read More

Don’t Let Your Sustainability Efforts Stop After Earth Day. Use These 5 Tips to Build Long-Lasting Green Initiatives.

Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, sustainability claims by brands are largely overstated. Research in Europe suggests that more than 40% of green claims from brands wereRead More