B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools toRead More

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools toRead More

Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of PatagoniaRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money. Inflation has every dollar shrinking in value, federal rate hikes have made it more costly toRead More

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that grasp this concept will have a distinct advantage over their counterparts. This guide takes a comprehensive approach to PR, covering everything from developing yourRead More

Opinions expressed by Entrepreneur contributors are their own. Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) modelRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness and driveRead More

Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change. Adapting to change and continuously improving is essential for B2B marketers that want to surviveRead More

Are you feeling a little dazed and confused? Astrologists believe this is because Mercury will soon be in retrograde. Wendy’s believes it has a cure. The fast food chain announced it would soon introduce its “Mercury Menu,” offering deals such as free Crispy Chicken Sandwiches, free 6-piece Crispy or SpicyRead More

Opinions expressed by Entrepreneur contributors are their own. According to Jungle Scout’s 2023 The State of the Amazon Seller report — an annual study into how Amazon Marketplace sellers are faring — 89% of sellers say they are profitable on the platform. A total of 37% even reported increased profitsRead More