Opinions expressed by Entrepreneur contributors are their own. Brands can catapult their visibility and appeal by placing their products in the hands of celebrities; think about how quickly a product goes viral after someone like Kim Kardashian posts about it. However, securing celebrity endorsements can be challenging and costly withoutRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University’s International Business School. With a Ph.D. in organizational behavior and a master’s in psychology from Harvard University, Andy is renowned for his expertiseRead More

Opinions expressed by Entrepreneur contributors are their own. Everyone’s talking about AI. There’s excitement, fear, apprehension, confusion… let’s just say a lot of mixed emotions. The plus side is the concept of saving money and eliminating redundancies. I’ve worked with many organizations that are using ChatGPT to write their copyRead More

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines.  In the wake of increasing controversies including a substantial rise in bot traffic and hate speech, scores of users and companies are reassessing their relationshipRead More

Opinions expressed by Entrepreneur contributors are their own. Major companies across every sector are rushing to adopt Generative AI (GenAI), but it’s small businesses that stand to realize major leaps with the advent of this incredible technology, particularly in their marketing strategies. Despite the technology’s pervasive presence in the news,Read More

Opinions expressed by Entrepreneur contributors are their own. Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with hefty marketingRead More

A pesar de la legislación pendiente en los Estados Unidos, TikTok sigue al alza, al menos por ahora. Lo que primero surgió como una plataforma de entretenimiento en 2016 ha crecido hasta convertirse en un gigante de las redes sociales en los últimos años. Hoy en día, hay más deRead More

Social media is an excellent way to build your personal or business brand. Many businesses turn to Facebook, Instagram, TikTok and LinkedIn as part of their outreach to attract and retain customers. If you are using, or thinking about using, social media for brand growth, you should consider adding RedditRead More

Opinions expressed by Entrepreneur contributors are their own. I want to tell the tale of two talented sisters: Jessica Simpson and Ashlee Simpson. Jessica started as a singer, and her first two albums earned $4M and $2M worldwide, respectively. Her third album, released on the same day as her MTVRead More

Opinions expressed by Entrepreneur contributors are their own. Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than 1.5 billionRead More