Creating B2B Content With Impact: Pearls of Wisdom from Marketing Leaders
Back in 2017, Dr. Rick Rigsby delivered an impassioned commencement speech at California State University Maritime Academy, sending the internet into a motivational frenzy. The minister, speaker, and former college professor regaled the audience with key learnings from the “wisest person” he’d ever met—a third-grade dropout, who also happened toRead More
John Jantsch on the Top Business Leaders Podcast – The Self-Reliant Entrepreneur
John Jantsch sits down with author, speaker, and book coach Dan Janal to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and this one is different; while the others have been firmly in the realm of marketing, this book is structured as 366 meditations aimed at guidingRead More
Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing
Let’s cut to the chase: If brands and marketers can’t build trust internally at their organizations, they’ll never be able to develop it outwardly in an authentic way. Plain and simple. When marketers broadcast trustworthiness as a virtue through content and messaging, while their company visibly deals with discord andRead More
Weekend Favs October 26
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
7 Headline Writing Formats That Get Journalists to Read Your Pitch
Learn the writing techniques that grab a reader’s attention with just a few carefully selected words. October 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’sRead More
How to Find the Best CRM for Your Franchise
Find the software that will keep you — and your customers — happy. October 25, 2019 4 min read This story appears in the October 2019 issue of Entrepreneur. Subscribe » 1. Prioritize Ease of Use — for Yourself and Customers From Dan Tyre, sales director at HubSpot, a CRM providerRead More
6 Areas of Law Every Business Owner Needs to Understand
Avoiding costly missteps can help ensure long-term success. October 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. If you own a business, especially a fledgling or small business, you probably do not have a large team of attorneys on retainer to address the myriad legalRead More
Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed
Report: Facebook usage drops a stunning 26% since 2017Facebook usage has dropped 26 percent since 2017, according to newly-released report data, also showing that the social media giant’s monthly usage average fell from 14 hours to 9 among U.S. users. Fast Company [embedded content] IAB: First-half 2019 online ad spendingRead More
The Secret to Getting a Job That Pays 6 Figures
The marketing guru talks about how he reached six figures. October 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how he landed a six-figure marketing job. Siu talks about how the first marketing job he landed, which he eventuallyRead More
10 Tips From Influencer Marketing’s Hidden 1,000-Year History
When it comes to influencer marketing, we usually think of it as a fairly recent or even cutting-edge innovation. However, when you consider what’s at its heart, influencer marketing’s roots date back well over 1,000 years. The way successful professionals practice influencer marketing is undoubtedly innovative and thoroughly modern, yetRead More
