The Duct Tape Marketing Podcast with Debbie Howard

Duct Tape Marketing Podcast Debbie Howard Senior Living Smart

Duct Tape Marketing Podcast Debbie Howard Senior Living Smart

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. 

During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.

Whether you’re involved in senior living marketing or looking to optimize your overall strategy with quality automation and a robust online presence, this episode is packed with actionable insights.

Key Takeaways

  • The senior living industry is booming: With the aging population driving demand, senior living marketers must differentiate themselves from the crowded market. A strategic approach that combines automation, personalization, and a strong online presence is key to standing out and capitalizing on this growth.
  • Debbie’s SMART Marketing framework: Strategy, Marketing Automation, Analytics, Resources, and Technology.
  • Strategy is the foundation of successful senior living marketing – Understanding the specific needs of your audience is critical to crafting messages that attract ideal prospects. In senior living, that means targeting not just potential residents but their families too.
  • Marketing automation enhances efficiency – By automating processes like lead nurturing, senior living marketers can save time while providing personalized experiences. This allows sales teams to focus on higher-intent prospects.
  • Your website is your most important marketing asset – With 90% of potential residents and their families visiting websites during their decision-making process, having a mobile-first, user-friendly site is crucial for lead generation and conversions.
  • Not all leads are created equal – Senior living marketing needs to focus on generating the right leads. Automation helps qualify leads over time, ensuring that sales teams engage only with prospects ready to move forward.

Chapters

[00:00] Introduction to Senior Living Marketing
[02:42] Understanding the SMART Marketing Framework
[05:16] The Role of Strategy in Senior Living Marketing
[08:35] Differentiation in a Competitive Market
[12:49] Aligning Marketing and Sales Strategies
[16:59] The Critical Role of Websites in Sales
[19:56] Introducing Smarter Marketing Certification

More About Debbie Howard:

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September 18, 2024 Marketing No Comments »


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