The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit‘s Global Brand Ambassador and founding Head of Karma Lab – a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and around internet culture. Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. His latest book ‘Which way is North?‘ outlines seven directions, which help professionals divide their inner world into different experiences through meditation to convert anxiety into action.

Key Takeaways

Embark on a transformative journey through the seven directions, strategically open-ended questions designed to unlock creativity at the intersection of mysticism, marketing, and making. Will Cady shares insights on turning anxiety into a catalyst for innovation, the power of divergent thinking in strategic questions, and the integration of head and heart in the creative process. The episode explores the normalization of meditation and its potential to unlock human potential, offering a comprehensive roadmap for navigating the dynamic landscape of creativity and self-discovery. Tune in for practical tips and valuable insights into building a people-centric culture in the ever-evolving dynamics of work and creativity.

Questions I ask Will Cady:

[00:43] What is Reddit?

[01:22] Is it fair to say the company is best at ensuring conversations in community spaces stay in context?

[03:03] What does a global brand ambassador do?

[04:36] How does being a brand ambassador integrate with leading at Karma Lab?

[05:58] Explain how your book title ‘which way is north’ diverges from the common saying ‘find your true north’?

[07:28] Given the context of the book, did you feel any creative pressure in writing it?

[08:40] How do you suggest people use the book?

[12:12] To what degree did your background in music influence the creation of this book?

[14:26] Can you touch on the line your draw between mental health and creativity?

[16:51] Can you talk more about the necessity and normalization of meditation in entrepreneurship?

[18:33] Can you pick apart what you call the seven directions in the book?

[22:52] Where can people connect with you and find a copy of which way is north?

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