The Messenger function offers many unique digital benefits.
2 min read
Opinions expressed by Entrepreneur contributors are their own.
In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other marketing endeavors. The ability to use chatbots with Facebook Messenger is a unique benefit companies can use to grow their businesses. One of the main draws is the tool’s ability to speak conversationally with customers. With chatbots, a simple keyword can also lead to communicating with users in a sequence of word choices.
Another benefit is Facebook Messenger is far-reaching. Automation combined with the larger size of social media audiences increases the reach of this marketing format. Chatbots also give you the option to ask users if they would like to be reached through Facebook Messenger versus comments.
Finally, Messenger also reduces the number of customer services inquiries. Chatbots have the ability to automate responses to customers’ most frequently asked questions — versus offering a costly instant chat service. This can alleviate some of the pressure on your business to respond instantly to customers.
Click play to learn more about marketing through Facebook Messenger.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.