How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) businesses. While there are many reasons this can happen, the most common reason I see as a launch strategist and copywriter is a lack of research.

The thing is, you can’t afford to skip market research. Research is crucial to understand your audience (and create marketing that attracts them), validate your ideas and create other offers.