Embracing Your Entrepreneurial Superpower Being Unemployable
Marketing Podcast with Alysia Silberg In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global.Read More
What Entrepreneurs Can Learn about Sustainability From the Cosmetic Industry
Opinions expressed by Entrepreneur contributors are their own. Sustainability is making waves across the global economy at present. More than a buzzword, it’s a business imperative that aligns with the values of your customers, employees and investors. It’s about future-proofing your business and positively impacting the planet. Simon Kucher’s GlobalRead More
How to Score Your Business Reputation Online
Opinions expressed by Entrepreneur contributors are their own. These days, it’s crucial for every business owner to monitor their company’s online presence and know how their brand resonates with existing and potential customers. The metric used to measure this component of marketing (and brand) is often known as your reputationRead More
How to Enhance Your Brand Through Thought Leadership
Opinions expressed by Entrepreneur contributors are their own. Just over five years ago, digital marketing experts estimated that American consumers see between 4,000 and 10,000 adverts every day. Fast forward to 2023, and assuming that number has increased would be safe. To be successful, businesses need to stand out fromRead More
Why Advertisers and Marketers Should Tap into Web3 and Metaverse?
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Web3 is touted to have the potential to change the way systems work globally. And the world of marketing and advertising is and will not be privy to it. Much like howRead More
AI & Creativity: Key B2B Marketing Insights From The 2023 Cannes Creative B2B Lions
As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity, it’s natural to wonder — just what are the key insights that emerged, and how can B2B marketers best put them to use? Although the event celebrated itsRead More
ChatGPT vs. SEO Tradicional: ¿Cuál es el mejor para tu negocio?
Con la aparición de la tecnología de inteligencia artificial (IA), ChatGPT ha representado un cambio de juego en el mundo del SEO. Si bien las técnicas tradicionales tienen sus beneficios, ChatGPT ofrece un enfoque único para la optimización de contenidos en motores de búsqueda que puede ayudar a las empresasRead More
Your PR Is Doomed Without a Consistent Digital Strategy. Here’s Why.
Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit. The reason isRead More
ChatGPT vs. Traditional SEO — Which is Best for Your Business?
Opinions expressed by Entrepreneur contributors are their own. With the rise of AI technology, ChatGPT has emerged as a game-changer in the world of SEO. While traditional SEO techniques have their benefits, ChatGPT offers a unique approach to search engine optimization that can help businesses achieve their goals faster. InRead More
How This Founder Got More Than 10,000 Instagram Followers in Less Than a Month
Opinions expressed by Entrepreneur contributors are their own. Nathan Chan is the CEO and publisher of Foundr, a media and education company for young, aspiring, and novice entrepreneurs. He’s had the pleasure of interviewing rock-star business leaders to find out what it takes to become a successful entrepreneur. In theRead More