As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. But, I’ve also noticed a consistent pattern of confusion about what a marketing strategy truly entails. It’s a detailed plan designed by businesses to promote their product or service throughRead More

¿Quieres volverte viral en redes sociales? LinkedIn tiene un mensaje para ti: prueba eso en otro lugar. “Cuando algo se vuelve viral en LinkedIn, generalmente es una señal de que necesitamos investigarlo, porque eso no es algo que celebramos internamente”, dice Dan Roth, editor en jefe de LinkedIn. Entonces, ¿quéRead More

Inspiration for how to be a better marketer can come from just about anywhere, including under the sea. Or should I say: Under The Sea, the best song from the 1989 Disney classic The Little Mermaid. In the song, the crab Sebastian spends nearly three minutes singing to the mermaidRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. To drive profitable engagement, you need to understand audience needs and craft effective content strategies. This guide will empower you to create relevant, engaging content aligned with customer intentions, analyze user behavior and leverage data-driven insights to foster strong connections and driveRead More

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with stakeholders. However, there are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power. InRead More

Opinions expressed by Entrepreneur contributors are their own. In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients’ trust is crucial for success. While many real estate agents focus primarily on traditional marketing methods, incorporating public relations (PR) strategies can be a game-changer. This articleRead More

Conforme las redes sociales han ido avanzando, han llevado a una representación poco auténtica de la vida en línea. Fotos con filtro, captions meticulosamente elaborados y la constante necesidad de impresionar han dejado a muchos anhelando encontrarse con algo más “real” en el mundo digital. Existe un deseo creciente deRead More

Opinions expressed by Entrepreneur contributors are their own. As the co-founder and CEO of Propel PRM, a public relations management (PRM) platform, I have had firsthand the transformative impact of AI-driven technology on the PR industry. Indeed, one of the most exciting developments in the past few months has beenRead More

Opinions expressed by Entrepreneur contributors are their own. Are you tired of hearing about AI yet? Brace yourself because we’re just scratching the surface. My company has worked with hundreds of realtors over the last decade, and a recurring frustration we’ve heard is their disdain for writing. It makes sense;Read More