Opinions expressed by Entrepreneur contributors are their own. Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are. Influencer marketing is only getting bigger InfluencerRead More

Many execs or small business owners think social media is complete fluff — and for most businesses, it is. And when they say fluff, they don’t mean to say it’s pointless. It’s well-documented that social media is a powerful tool. The skepticism with investing in social media is that itRead More

As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule a B2B brand’s content kingdom is not artificial. It is through a hybrid of humanity and technology that B2B marketersRead More

How B2B Marketers Feel About AI79 percent of U.S. B2B marketers plan to use more AI in their efforts during the next 12 months, with a leading 41 percent considering investment in AI over the next two years for personalizing the customer experience, 40 percent for content generation, and 36Read More

Marketing Podcast with Siri Lindley In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female triathlon coach in the world, she’s guided Olympic medalists and Ironman champions toRead More

Tu logotipo es el rostro de tu marca, lo primero que las personas ven y asocian con tu negocio. Por eso es crucial crear un logotipo que no solo destaque, sino que también resuene con tus clientes. Tomemos a Coca-Cola como ejemplo. Su logotipo es uno de los más reconociblesRead More

Opinions expressed by Entrepreneur contributors are their own. Your logo is the face of your brand, the first thing people see and associate with your business. That’s why it’s crucial to create a logo that not only stands out but also resonates with your customers. Let’s take Coca-Cola, for example.Read More

What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference? The event, which took place in Orlando, Florida and online, was all-B2B, all the time, and offered the latest B2B marketing insight byRead More

Scaling is the business owner’s dream, but it doesn’t always work out the way they imagined… The reality is, growth and scale aren’t the same thing. A lot of times, you might be growing your business, seeing more revenue, and attracting more customers. Yet, instead of scaling upward, you’re scalingRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and dominate your market. Amidst the noise and saturation, social proof is a powerful tool that can help you establish your reputation,Read More