My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear thatRead More

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them.Read More

En un mundo digital en rápida transformación en donde el contenido atractivo es el alma de las empresas modernas, dominar el arte del marketing de contenidos es crucial para el crecimiento sostenible y el éxito. El poder del contenido persuasivo radica en su capacidad para cautivar a los clientes potencialesRead More

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? TheRead More

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, or the Ferrari horse. These three brands have one thing in common: all benefit from a strong visual identity. AnyoneRead More

Customer Marketing Is A Key Priority for B2B Marketers This YearA leading 62 percent of U.S. B2B marketers have said that they have optimized for growth using customer marketing, up-selling, and cross-selling, while 51 percent turned to team-building skills and new competencies, with customer marketing coming in as the second-highestRead More

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation. Areas like participant recruitment, insightRead More

If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to building trust, removing doubt and increasing your chances of getting a “yes” from a prospect. Unfortunately, when you first pursue a new career direction, you won’t have any clients toRead More

Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professorRead More