La tecnología y la inteligencia artificial (IA) se han infiltrado en casi todas las industrias imaginables. Para bien o para mal, la IA llegó para quedarse, y solo se está volviendo más inteligente. En 2022, OpenAI, una empresa de investigación y desarrollo de inteligencia artificial, creó una herramienta llamada ChatGPT.Read More

What are some of the new frontiers that B2B marketers should be focusing on in 2023? We asked some of the top B2B marketers speaking at B2B Ignite USA 2023 to share a new frontier that B2B marketers should be focusing on this year. In the following infographic, we shareRead More

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 39 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he’s not writing, Lane enjoys distance running (11 marathons including twoRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Creating SEO content for your website takes time, but it may be anRead More

Opinions expressed by Entrepreneur contributors are their own. The phrase “thought leader” is easy to write off as marketing jargon, but when put to good use, it has great value for both leaders and their companies. In fact, according to 2020 research conducted by Survey Monkey, two-thirds of marketers describeRead More

As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise. However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+).  In this blog post, we willRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. In the midst of economic turmoil, CEOs and entrepreneurs are focusing on a bright future. Nearly 75% of leaders surveyed during a joint Hello Alice-Mastercard initiative said they planned to grow in 2023. This means business owners nationwide aren’t allowing the heatRead More

Opinions expressed by Entrepreneur contributors are their own. What is the most important aspect of marketing for a brand looking to build its online visibility? Search engine optimization (SEO)? Search engine marketing (SEM)? Or is it public relations (PR)? As is so often the case when discussing marketing and PRRead More

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsB2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — twoRead More