Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsB2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — twoRead More

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power of persuasive content lies in its ability to captivate potential customers and amplify brand presence. Enter the groundbreaking world ofRead More

Opinions expressed by Entrepreneur contributors are their own. Small business owners know the only constant in life is change. Technology has evolved with the times, altering business practices and even what it means to be an entrepreneur. When it comes to selling products or services, it’s hard to turn aRead More

Marketing Podcast with Mark Shekter In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises whileRead More

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media channels like newspapers, TV and radio. But as the world has become more interconnected and digital, the role of PR has evolvedRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Making your business stand out from your competitors online is getting harder everyRead More

¿A qué lugar planeas ir en tus próximas vacaciones? Lo más probable es que tu elección haya sido influenciada en algún momento por una organización de marketing de destinos (DMO, por sus siglas en inglés). Las DMO desempeñan un papel intermedio en la industria del turismo. Promueven hoteles, atracciones yRead More

Opinions expressed by Entrepreneur contributors are their own. In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was inundated withRead More

Opinions expressed by Entrepreneur contributors are their own. In the next episode of our Leadership Lessons series, host Jason Nazar chats with a fellow lifelong entrepreneur with experience building companies and leading high-performing teams. Over the past two decades Brent Handler has been a pioneer, transforming the way people takeRead More

Marketing Podcast with Diana Kander In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight,Read More