La compañía recaudó $2 millones de dólares de capital semilla para ayudar a los creadores a monetizar su contenido más fácilmente al tiempo que permite a las marcas lograr asociaciones con los influencers que mejor se adaptan a sus objetivos. Las campañas de marketing de influencers han visto un aumentoRead More

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s unique needsRead More

With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone? It’s just another example of how rapid advancements in technology are fundamentally impacting everything in our society, from theRead More

En TikTok, en un momento dado cualquier usuario puede volverse viral por publicar sobre cualquier cosa. Un par de casos reales: los videos de TikTok más vistos de 2022 incluyeron una jirafa gigante de chocolate, un niño pequeño que le recordó a su madre que “Solo soy un bebé”, elRead More

Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotesRead More

Marketing Podcast with Laura Belgray In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray.  She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they doRead More

Opinions expressed by Entrepreneur contributors are their own. No matter the age or size of your business, one thing these days can really make or break your success: your online reputation. Across all industries, public perception of your business, particularly online, has a massive impact on your customer loyalty, growthRead More

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently set forth plans to expand its generative AI search technology offerings, laying out an initiative code-namedRead More

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently set forth plans to expand its generative AI search technology offerings, laying out an initiative code-namedRead More

Opinions expressed by Entrepreneur contributors are their own. “Brand” is more than a catchphrase or a company’s style choice. It’s the collective imagery, feeling, and reputation of a company that follows it everywhere. When built properly, your brand can help your company reach new heights of success. But when builtRead More