Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally, these agencies have operated through a variety of mechanisms that relied on long-term contracts and bundled service packages to deliver results.Read More

Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur who works in professional services (think: public relations, management consulting, speechwriting, lobbying), one of the perennial questions you face is this: “How detailed should I make my proposals?” On the one hand, you want to show that youRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. On average, a small business will spend roughly 10% of its revenue onRead More

With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a new presentation on “Using Content as Evidence of Your MostRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. With distrust around social media growing and de-influencing all the rage, it’s getting harder to determine who to believe and who to blow off. But one activity still provides credibility, and it’s far from new — it originated in the 14th century.Read More

Opinions expressed by Entrepreneur contributors are their own. This Earth Day, we’ll be bombarded by brand messages in support of our planet. While many of these campaigns are well-intentioned, sustainability claims by brands are largely overstated. Research in Europe suggests that more than 40% of green claims from brands wereRead More

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools toRead More

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools toRead More

Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of PatagoniaRead More