Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner, a lot has happened already this year to make you stop and consider the state of your (and your business’s) money. Inflation has every dollar shrinking in value, federal rate hikes have made it more costly toRead More

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that grasp this concept will have a distinct advantage over their counterparts. This guide takes a comprehensive approach to PR, covering everything from developing yourRead More

Opinions expressed by Entrepreneur contributors are their own. Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) modelRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness and driveRead More

Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change. Adapting to change and continuously improving is essential for B2B marketers that want to surviveRead More

Are you feeling a little dazed and confused? Astrologists believe this is because Mercury will soon be in retrograde. Wendy’s believes it has a cure. The fast food chain announced it would soon introduce its “Mercury Menu,” offering deals such as free Crispy Chicken Sandwiches, free 6-piece Crispy or SpicyRead More

Opinions expressed by Entrepreneur contributors are their own. According to Jungle Scout’s 2023 The State of the Amazon Seller report — an annual study into how Amazon Marketplace sellers are faring — 89% of sellers say they are profitable on the platform. A total of 37% even reported increased profitsRead More

Marketing Podcast with Rob Levin In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He co-founded Work Better Now in 2018 and currently serves as the chairman. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media. Previously, Rob was theRead More

El marketing es una de las áreas más importantes de una compañía al ser la encargada de ayudar a aumentar las ventas, su imagen, su proyección, entre otros aspectos claves que ayudan a que una empresa sea exitosa. En ese sentido, en la actualidad todas las empresas deben contar conRead More

As a content marketer, it’s my job to take the axiom “no stupid questions” to heart. And when it comes to answering the question “What is content?” on a content marketing blog, you may think I’m stretching that skill to its limit. But you would be wrong! Content is oftenRead More