As a content marketer, it’s my job to take the axiom “no stupid questions” to heart. And when it comes to answering the question “What is content?” on a content marketing blog, you may think I’m stretching that skill to its limit. But you would be wrong! Content is oftenRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles,Read More

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts aloneRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Chances are your loyalty program is failing. While north of 80% percent ofRead More

Being given direction over and over again without clarification or elaboration can be downright frustrating. We’re guilty of this in marketing. When we repeatedly suggest that authenticity is the secret sauce to writing amazing content, what are we actually saying? The word “authentic,” as the wise and witty Ann HandlyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. TikTok is commonly thought of as nothing more than Gen Z’s favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramaticallyRead More

Opinions expressed by Entrepreneur contributors are their own. Email marketing works. According to Statista, 49% of people say they like to get promotional emails from brands every week. But while checking their inboxes for offers, there’s a chance your customers and prospects won’t find these emails. If your email listRead More

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name that gets people’s attention for the right reasons and encompasses all that a business has to offer. EnterRead More

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, andRead More