Opinions expressed by Entrepreneur contributors are their own. Since the emergence of ChatGPT and similar tools, people have turned to AI for an abundance of writing projects. From coming up with taglines to writing emails, there are unquestionable marketing applications for such tools, yet, in my experience, they are notRead More

What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it? It’s well established that consistency is a key component in the world’s most successful B2B marketing efforts. The Cannes Lions International Festival of Creativity — in existence since theRead More

Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you’re not only competing against thousands of other businesses in your niche, but you’re also up against the millions of gigabytes of content that people are exposed to every single day. You can winRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in toRead More

Opinions expressed by Entrepreneur contributors are their own. Public relations is essential to any organization’s marketing and communication strategy. It involves creating and maintaining a positive image for the founder and its products or services through various media channels, including traditional print and digital media, social media, brand collaborations andRead More

Opinions expressed by Entrepreneur contributors are their own. Jeff Fenster is the founder of the successful healthy food chain Everbowl. He is now creating his own media company that focuses on providing value to his audience instead of just pushing products. Instead of concentrating on doing commercials to sell hisRead More

Opinions expressed by Entrepreneur contributors are their own. People today are bombarded with messages from morning until night. We can’t check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today’s consumers are experts at tuning these messages out, leaving salespeople with anRead More

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more. These underlying motivations propel unique journeys that will, hopefully, lead to your brand andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Successfully navigating the ever-evolving world of marketing necessitates a strong understanding of consumer demographics. The ability to tailor your strategies to your audience is essential in driving engagement and fostering brand loyalty. Lately, emerging data on the Black population demographics have signaledRead More