You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In this rapidly changing world, where the lines between marketing and communications are blurring, and budgets are shrinking, but expectations are expanding, Marwa Kaabour, Head of Marketing and Communication at the Al Masaood Group, came to the realization thatRead More

Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He helps companies keep their customers. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from smallRead More

Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate newRead More

Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business andRead More

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business. But with so many marketing agencies out there, it can beRead More

Opinions expressed by Entrepreneur contributors are their own. I don’t know about you, but I’ve always been told to keep a journal. With the rise of journals, journal prompts, self-care and mental health in general, more and more people are starting to get into journaling. What if I told youRead More

Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and oneRead More

Opinions expressed by Entrepreneur contributors are their own. To say it’s easy for new Amazon sellers to make mistakes that cost them time and money is an understatement. With the complexity of Amazon algorithms, getting your first Amazon sales can be like trying to ice skate uphill. Luckily, you canRead More

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerfulRead More

Opinions expressed by Entrepreneur contributors are their own. Today’s businesses face countless risks, from compliance mistakes to saying the wrong thing out of turn. A public relations (PR) crisis can topple even the most well-respected company. A press release, worded to announce an impressive new social-impact program your company isRead More