Opinions expressed by Entrepreneur contributors are their own. Have you ever experienced the magic of Disney World? The entire concept of this beloved theme park is based on Walt Disney‘s famous words, “If you can dream it, you can do it.” Similarly, entrepreneurship is all about pursuing a dream, solvingRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of the digital era, marketing our brands requires innovative approaches that break away from traditional advertising norms. One such game-changing strategy I’ve adopted is harnessing the power of user-generated content (UGC) to elevate the digital brand presence ofRead More

Opinions expressed by Entrepreneur contributors are their own. April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets. April Fools’ Day alsoRead More

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: More customer opportunities mean more business. Increasing your business bordersRead More

Opinions expressed by Entrepreneur contributors are their own. In the world of higher education, few things can cause greater headaches for administrators than the admissions process. According to research from Common App, the number of college applications has grown by 21.3% between 2019-2020 and 2021-2022 alone, overwhelming admissions departments withRead More

Opinions expressed by Entrepreneur contributors are their own. Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is coming to how we conduct online searches, and it’s going to throw all the oldRead More

Marketing Podcast with Gaia Bernstein In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches,Read More

We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend nowRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re a healthcare provider looking for new and effective ways to find and engage potential patients, there are many strategies you can adopt. Here are nine healthcare marketing strategies that can help you attract more patients and increase patient engagement. FromRead More

Opinions expressed by Entrepreneur contributors are their own. Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create lasting bonds. When digital marketers use storytelling to their advantage, they construct similarly strong bonds between brands and audiences. Focusing on authenticity and emotions during digitalRead More