Thought Leadership is a bit part of many B2B brand strategies but Lisa Gately @LisaGately, Principle Analyst at Forrester says most thought leadership isn’t thoughtful or leading, so we need to fix that. What is thought leadership personified? Many think of Dr Fauci. There are many examples of trusted expertsRead More

Marketing Podcast with Sam Garg In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic – an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. Key Takeaway: ArtificialRead More

Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, TheRead More

Photo: CMWorld 2021 It’s amazing to think that 2022 marks the 12 year anniversary of Content Marketing World. This year also represents the 12th time I’ve presented at CMWorld with the first presentation in 2011: A Content Marketer’s Guide to Social Media and Search Strategy. That first amazing event hadRead More

The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals chock full of curiosity for future trends, marketing insight, and aspirations for elevating the industry in the post-pandemic world.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you’re frustrated as a customer, you’re certainly frustrated as a marketer trying to break through. What’s a solution? Jennifer Griffin Smith the CMO at video communications platformRead More

The Biggest Milestones in B2B Social Media History [Infographic]From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter on the scene in subsequent years to TikTok and others, a newly-released infographic takes a brief look at the history and milestones of B2B social media. MarketingProfs This isRead More

Marketing Podcast with Brad Feld In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is also a co-founder of Techstars. He’s also an author of aRead More

Opinions expressed by Entrepreneur contributors are their own. It’s fair to say that most business owners know that Search Engine Optimisation (SEO) is the best way to grow a business online. Google provides us with a powerful tool that brings customers to your business. Yet SEO is being under-utilized byRead More