My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. The development of marketing typically runs alongside technological developments. We’ve seen this with the printed press, television, radio and, of course, the internet. And by all accounts, we’re now on the cusp of the next great marketing leap forward. Much has beenRead More

Opinions expressed by Entrepreneur contributors are their own. Whether you’re an entrepreneur or a Fortune 500 company, it takes a significant amount of time, testing and investing to create a new product, open a new brick-and-mortar location or develop an entirely new brand. In order to make that product launchRead More

Opinions expressed by Entrepreneur contributors are their own. In a previous article, I discussed how corporate giants like Coca-Cola and Acura were venturing into the burgeoning world of NFTs, and the metaverses that are increasingly linked to them, in a slew of novel and imaginative ways. In this installment, I’mRead More

Opinions expressed by Entrepreneur contributors are their own. Companies are looking to data analytics to help them make better decisions, and those that aren’t are quickly falling behind. You’ve seen the recent headlines of some of the biggest brands in the world losing steam: Peloton, Netflix and Zoom, to name aRead More

Opinions expressed by Entrepreneur contributors are their own. Ecommerce has become a shopping staple for consumers worldwide. Purchasing products online has gradually grown in popularity for two decades. However, the coronavirus pandemic led to a growth spurt of the sector and cemented its importance in the retail sphere. Now, socialRead More

Opinions expressed by Entrepreneur contributors are their own. “Hey Jeremy, I saw an article about you and wanted to reach out to see if you can help me.” This is something I hear all the time, and it’s because of the fact that I am consistently featured in numerous mediaRead More

Opinions expressed by Entrepreneur contributors are their own. How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. But one factor that founders rarely consider is how funding can impact their marketing decisions. It could mean reaching aRead More

Opinions expressed by Entrepreneur contributors are their own. Who should rebrand a startup pre-launch? Short answer: I did. Long answer: Anyone who has a brand, identity, persona or product that has evolved away from its genesis should consider it. We created the Grapevine AI brand because we thought we wereRead More

The Growing Innovation Gap Is Costing B2B BrandsDespite 68 percent of B2B marketers noting that they considered themselves “advanced,” a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons that fostering innovation can be more difficult for B2B marketers, creatingRead More